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Subject: sound effects From: fat@fat.co.UK (fat) Date: 13 Aug 1997 21:05:17 +0200 * * * * * Fashion Architecture Taste SOUND EFFECTS 1. Foley Stage Architecture - In a kind of architecture that is concerned with experience, it is the Foley effect that is primary. In a way that bears relation to theme parks, architecture can be brought into a direct relation to its inhabitants - The architectural experience is transformed into a cocktail of the event and its container. A range of techniques become important in the making of architecture that are traditionally exluded, techniques that have a closer affinity to cinema, funfairs, and other environments of entertainment. Amongst these technologies of pleasure, sound provides a powerful modifier of experience. The Foley stage is the place where the sound effects that enhance and augment the visual experience of movies are created. Whether by the evocative suggestion of other places by iconographic soundscapes, or by the relationship between particular events and a corresponding sound effects, the architectural experience can be transformed. 2. Adventures on the Wheels of Steel - >From Eric B and Rakim in New York to Keith Prodigy in Braintree, Essex, music has most extravagantly defined (and explored) the cut'n'paste as a medium. Thanks to the digital revolution, other fields of cultural production are following in their wake. Techniques employed in different disciplines are converging - scanning, sampling, cutting, pasting, filtering, and distorting amongst others. These techniques provide an oppourtunity to engage with aspects of the channel surfing, info-saturated, contemporary experience. When architecture embrases this, both culturally and in its process, new and contemporary experiences of architecture are formed - Architectures which cut and segue between environments, that combine diverse iconographies and programmes. 3. Typical Muzac sequencing program for restaurants - circa 1936 Breakfast 7.00 - 9.00am cheery sunrise melodies and caffinated rhythems 9.00am - 12.00 background filler Lunch 12.00 -2.00 light classical and spicier strains 2.00- 5.00 background filler 5.00-6.00 cocktail tunes mixing piano with exotic condiments such as vibraphone Dinner 6.00-9.00 discreet , classical dinner hours 9.00 - 12.00 evening dance protocol, increased volume and tempo (taken from 'elevator music', joseph lanza) Fashion Architecture Taste are a collaborative team whose work staddles architecture, design, and urban art events. Its personnel includes architects, fine artists, and sound engineers. Their work in this field includes Roadworks, a project that commisioned installations by musicians and visual artists at bus stops around central London, the Envirosynth, an installation at the RIBA which used a combination of soundscape, putting green, and billboard images to conjour a combination of envionments, and 0800 at the Festival Hall which utilised freephone telephone numbers to create a dispersed performance blurring the distinction between audience and performer. Their work also includes nightclubs, offices, and commercial architecture. Current work includes elements such as soundscaped staircases, sonic corridors, and multimedia exhibitions. more information on FAT is available at http://www.fat.co.uk fashion architecture taste ltd. 12-16 Clerkenwell Road London EC1M 5PL tel:0171 251 6735 fax:0171 251 6738 fat@fat.co.uk http://www.fat.co.uk